The Challenge

Super S was a revolutionary product stuck in the shadows. Distributed through a low-profile B2B brand, it had no identity of its own and faced an uphill battle for attention. Like many breakthrough technologies, Super S also had to educate the industry and challenge long-held assumptions about traditional sulphur sources. With limited boots on the ground, we needed to cut through, build credibility, and spark interest at scale — to carry the future of fertiliser into the market.

The Solution

We built an identity for Super S that pushed the limits of what a fertiliser brand could be – animated, engaging and ultra-modern. The campaign claimed yellow as a signature, breaking away from the conservative tones of the category and standing out amongst the blues and greens of ag publications.

A digital-first strategy ensured we reached as many growers as possible, while a custom-built website delivered the educational depth needed to shift mindsets. At the heart of the campaign was a clear, compelling concept: the sulphur sweet spot. Super S sits in the Goldilocks zone of sulphur sources – minimising loss and maximising availability throughout the crop cycle. Now, sulphur will never be the same.

"Working with Studio Ag was great from start to finish. We challenged them with the complex task of crafting a compelling message to raise awareness about our new technology. From there, they executed a creative and effective marketing campaign, and delivered a stunning website that truly represents what we envisioned. Their team is professional, collaborative, and clearly passionate about what they do. We couldn’t be happier with the results!"

— Guilherme Araldi, Operations and Logistics Manager