The Challenge

The livestock genetics industry has never lacked information. It has lacked connection. For breeders, finding the right genetics was like searching for a drop in the ocean. It meant navigating disconnected databases, processor paperwork, logistics providers and countless conversations. The ability to improve herds was being buried beneath systems. Discovery was being lost to administration.

The Ideas

Inhero isn’t just another genetics database. It transforms the task of sourcing genetics into something optimistic, intuitive and expansive. It’s a place where curiosity is rewarded, sires are tracked down and traits turn up. Inhero is for those in search of less paperwork and more simplicity. It’s where we find the genetic edge. We built the brand’s position around this world of discovery, moving away from data and complexity, instead celebrating the thrill of the dig and the excitement of finding your herd’s next hero.

The Identity

Inhero’s behind-the-scenes intelligence never takes away from the intuitive experience. The visual identity keeps things simple with restrained typography and universally understood UI elements. The logo chains helix, world and wordmark together to capture the brand’s credibility, reach and spirit of discovery. Three-dimensional layouts and motion graphics reinforce the idea of exploration and support a level of interactivity that turns the grind of genetic searching into the thrill of everyday discovery.

"We contacted Studio Ag regarding our startup business idea, out of the blue, for help with the entire branding process. We knew in our minds what we wanted to portray, but Studio Ag helped to articulate and clarify our big and broad ideas, constructing a brand message that fits our mission perfectly. We felt completely supported from day one, and we had 100% trust Studio Ag not only understood us and our goals but backed our capability to achieve them. They worked promptly and efficiently, were flexible and fun to work with and we look forward to seeing more brilliant work from StudioAg!!"

— Lucy Moore, Founder